Jay St. Records (JSR) is an independent music development and marketing company.  We are involved in all aspects of music production, from songwriting to marketing and distribution. Our core values are based on the JSR executive producer’s childhood days on Jay St. in North Jersey.  He remembers the music environment and daily life as being intertwined: Streetwise – “Our favorite songs reflected what was real in our lives” Competitive – “We worked hard to build and sharpen our skills and expected nothing but the best from music artists.” Confident – “Preparation, high standards, and integrity gave us confidence. So while we loved our pop songs, especially those with roots in the blues, we also realized that jazz and gospel set high quality standards — a standard reflected in the music JSR writes and produces today.” Our mission is to provide a creative environment in which music, ideas and career dreams come alive. For the creative process of music development, we apply process and structure.  Our high-tech infrastructure and expert project management  and experienced music producers ensure that projects are completed on time, within budget, and meet artists and JSR requirements. The Process (Simplicity, Speed, Efficient) Song idea and Concept – We can go from idea to music track in hours, not days. Collaboration of Songwriter, Producer, Artist – We listen to the artist, understand the vision, and work as a team. Recording and Quality Review – During recording we keep one ear open for JSR quality indicators (i.e. Streetwise, Competitive, Confident). Mastering – We believe pro-level CD mastering is a must.  We contract this out to business partners. Marketing Strategy – We are an indie label and rely on artist capabilities, small regional distributors and web marketing. We work with your management team to devise a realistic promotion plan.